This is where digital marketing begins and ends…
With a Customer Value Journey that strategically builds relationship with new prospects and converts them into loyal, repeat customers.
This journey is the process every prospect goes through to become a new customer.
It’s how strangers become buyers and – eventually – raving fans of your business.
The hard truth is that marketing is not a one-step process. There are eight stages you must account for on the path to purchase and promotion.
But here’s the great news. If you understand this digital marketing strategy (the Customer Value Journey), then you can intentionally engineer your business in such a way that it moves people predictably through the stages in this workflow.
In other words, you will no longer wonder if you’ll be able to generate leads. You won’t have to cross your fingers and hope for customers. When you understand the Customer Value Journey, even reviews and referrals will become automatic.
The Customer Value Journey is the strategic foundation customer-focused marketing. It’s the master template upon which every digital marketing discipline and tactic is built.
The job of marketing is to move prospects and customers seamlessly and subtly through each phase of the Customer Value Journey.
Over the course of the next several posts, we’ll dive into each of the 8 steps and talk about the tactics you’ll need to move people along the journey.